MetLife targets Japanese audience with Yankee Stadium ad

04/10/2014 | Adweek

The New York Yankees have three Japanese stars on their roster, and MetLife, a prominent Yankees sponsor, has installed a multilingual ad at Yankee Stadium to reach the international audience. "This is one example of a specific sponsorship that allows us to leverage a U.S. partner in a key international market," said Dan Pincus, assistant vice president of sponsorship and promotions at MetLife.

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