Study questions effect of social media on TV watching

04/10/2014 | New York Times (tiered subscription model), The

The Nielsen-backed Council for Research Excellence has found that most people watching prime-time TV are not using social media at the same time. Only 16.1% of viewers said they used social media during prime-time TV watching, with 11.4% posting to Facebook and 3.3% to Twitter. Also, social media prompted just 6.8% of respondents to check out a new show.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY