Study questions effect of social media on TV watching

04/10/2014 | New York Times (tiered subscription model), The

The Nielsen-backed Council for Research Excellence has found that most people watching prime-time TV are not using social media at the same time. Only 16.1% of viewers said they used social media during prime-time TV watching, with 11.4% posting to Facebook and 3.3% to Twitter. Also, social media prompted just 6.8% of respondents to check out a new show.

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New York Times (tiered subscription model), The

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