Using social media to cultivate brand advocates

04/10/2014 | MarketingProfs

Research reveals that consumers rely most heavily on the opinions of their friends and family when making purchasing decisions, writes Susan Frech, CEO of Social Media Link. Social media sites can be an asset when it comes to building relationships with influential individuals, provided that you make it easy for customers to spread the word about your business. "Consumers don't want to jump through hoops to advocate your brand; they want to easily share valuable and entertaining content with their social networks," Frech writes.

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