The kids are alright: Using offspring as a springboard

04/11/2005 | CMO

Children are having a greater influence than ever on their parents' purchasing decisions, including major buys like cars and vacations. This article looks at what some companies like Toyota Motor are doing to win over the little ones as a means of getting moms and dads to open their wallets.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY