Finding the Web searchers you want

04/11/2006 | Bloomberg Businessweek

Using search advertising for a local business can cast a wide net, forcing marketers to pay for clicks from users who will never convert into customers. However, most major search engines are now offering a geotargeting option, which triggers ads only when a user is located relatively close to the advertiser's business.

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA