Web ads to pass outdoor in 2007

04/11/2006 | New York Post · Silicon.com (U.K.)

Next year, marketers will spend more on Web ads than on billboard and other outdoor media, according to media firm Zenith Optimedia. The firm also reported that the Internet's ad share globally will rise to 6.5% by 2008 from 4.5% last year, while radio's will fall to 7.9% in 2008 from 8.5% last year.

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New York Post · Silicon.com (U.K.)

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