BBDO unveils first campaign for Sony

04/11/2007 | International Herald Tribune

BBDO Worldwide's first campaign as Sony Electronics' agency of record takes a humorous approach to show how the brand's high-tech items are simple to use. The $20 million effort from the Omnicom Group shop will be seen on TV, radio, print, outdoor and the Web, and will include a tie-in promotion with the Sony Pictures release, "Spider-Man 3."

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