Fritos, Tostitos get new ad firm

04/11/2007 | Adweek

Pepsi's Fritos and Tostitos marketing will be given to Omnicom Group's Element 79 division, shifted from the company's GSD&M segment. The accounts are worth $40 million. Element 79 already handles Pepsi's Tropicana, Quaker Oats and Gatorade brands.

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