Hyundai taking virtual interest in "Today" host's real travels

04/11/2007 |

Hyundai Motor America is paying an estimated $2.5 million to sponsor NBC's first microsite to promote "Today" host Matt Lauer's next "Where in the World Is Matt Lauer?" segment. The deal is a further sign of TV networks' interest in linking real-world content and marketing initiatives with their virtual efforts, according to columnist Stuart Elliott.

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