Video Game Advertising Advances to Next Level

04/11/2007

The use of video games as an advertising medium will grow substantially over the next five years, from $346 million to $969 million, according to eMarketer. A widening audience, especially among women and older gamers, the growth of games with online connectivity, and game developers struggling to offset escalating production costs will be the primary drivers of growth.
www.eMarketer.com

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