Video Game Advertising Advances to Next Level

04/11/2007

The use of video games as an advertising medium will grow substantially over the next five years, from $346 million to $969 million, according to eMarketer. A widening audience, especially among women and older gamers, the growth of games with online connectivity, and game developers struggling to offset escalating production costs will be the primary drivers of growth.
www.eMarketer.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA