What do potential multi-unit franchisees look for in foreign markets?

04/11/2008

The recent growth of global brands and franchise structures has resulted in a rise in master franchising. "Many U.S. franchisors would not today even consider expansion into a new country or market unless they were able to lever off of the abilities, local market knowledge and sophistication of larger candidates," writes law firm Cassels Brock & Blackwell's Larry Weinberg in Franchising World magazine. Learn more here.

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