The importance of metrics with mobile Internet devices

04/11/2010 | MediaPost Communications

The seemingly exponential rise in the popularity of Web-enabled mobile devices will offer advertisers a new marketing paradigm, provided that the new-media platform's performance can be verified with robust metrics, according to this report. With the right measurement resources, companies will be able to offer enhanced "target marketing, interactive research, social referrals, hyper local discounts and ... quicker commercial transactions," the author writes.

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