Outlets attract shoppers who want to spend -- cautiously

Wisconsin's outlet centers are attracting more shoppers as consumers feel more inclined to spend -- but are unwilling to pay full retail price. "A lot of consumers have heard about outlet malls. Now they're trying to shop them," says Linda Humphers, editor in chief of Value Retail News, an International Council of Shopping Centers publication that focuses on outlet centers.

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Milwaukee Journal Sentinel (tiered subscription model)

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