Amazon to launch lower-priced, ad-supported Kindle e-reader

04/11/2011 | Wall Street Journal, The · Bloomberg ·

Amazon plans to launch a Kindle e-reader that sells for $114, $25 less than the lowest-priced version of the popular gadget, but there's a trade-off. Users of the new Kindle with Special Offers will view advertising on the home page as they're choosing which digital books to read. General Motors' Buick brand, Procter & Gamble's Olay line and Visa are in line to be the first Kindle advertisers, Amazon said Monday.

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Wall Street Journal, The · Bloomberg ·

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