Rockfish introduces a new route to online coupons

04/11/2011 | Advertising Age (tiered subscription model)

An offering from Rockfish allows brands and retailers to directly enter the popular field of online coupons. Using Coupon Factory, marketers can assemble coupons for distribution through a variety of venues, including blogs and social media, thus bypassing services such as Groupon and LivingSocial.

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Advertising Age (tiered subscription model)

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