The changing face of social gaming attracts causes

04/11/2012 | Adweek

Social gaming's demographic is 55% women, averaging 48 years old, PopCap Games says. That makes the space more attractive to cause-marketers, who are following pioneering games with a charity button such as Reebok's "Darfur is Dying" with integrations in games from Zynga on Facebook.

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