Edgy razor startup takes to the Internet

04/11/2012 | Wall Street Journal, The

The upstart Dollar Shave Club is using Facebook and Twitter to build buzz and raise capital. The e-commerce rival to higher-priced razor companies has raised $1 million for its plan to selling razor blades online for a monthly fee. The startup has Euro-competition from newcomers RazWar and King of Shaves Co. of the U.K.

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