Know your baseline metrics to find SEO keyword nirvana

04/11/2012 | HubSpot.com

Establishing baseline metrics is the first step to improving your website's search-engine optimization, writes Corey Eridon. Knowing how your website ranks for the keywords that matter to your industry and tracking unique visitors and conversion rates are necessary preliminary steps. Later, prioritizing keywords for generating qualified traffic to the site will separate high-quality from high-volume visitors.

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