Quickservice chains see kids meal sales slow

04/11/2012 | Chicago Tribune (tiered subscription model)

McDonald's and other chains are seeing a slowdown in demand for children's meals, as parents increasingly choose less pricey a la carte items from the value menu and children outgrow Happy Meal toys at a younger age, according to NPD Group. Quickservice visits that included kids meal purchases have been on the decline since 2007 and fell 5% last year.

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