Razor blades e-tailer seeks to edge out Gillette

04/11/2012 | Wall Street Journal, The

The Dollar Shave Club wants to be a Netflix for razorblades, offering cut-priced shaving equipment on a monthly subscription plan. Investors say the company has the potential to be the next Zappos or Diapers.com, as it takes advantage of consumer dissatisfaction with the high prices charged by Gillette and other major blade-makers. "There's clearly almost a backlash among shavers, among razor users, about the price of a man's razor," says consumer-products analyst Ali Dibadj.

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