With the rise of social media, B2B marketers need to be careful not to confuse the end user with the decision-maker

04/11/2012

The growth of social marketing is raising questions about whether B2B marketers should adopt more B2C types of marketing strategies to communicate with their customers. But there are some fundamental differences between the two markets that B2B marketers need to keep in mind, said Sean Geehan, founder and CEO of the Geehan Group, and the author of "The B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth." Read more.

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