Why you must work to keep the trust of employees, customers

04/11/2012 | CNBC

The public resignation of a Goldman Sachs employee, who criticized the company in a letter published in The New York Times, has focused attention on the importance of maintaining trust, writes Greg Link. "We may have higher expectations of ethical high-trust behavior in the financial services sector, but [the] letter is a clarion call for higher trust standards that is reverberating in all industries," he writes.

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