Are your website's landing pages effective?

04/11/2013 | Entrepreneur online

Businesses should create website landing pages that correspond to the way viewers connected to their site, writes AJ Kumar, co-founder of Single Grain digital marketing agency. "For example, if you run a pay-per-click (PPC) campaign promoting a specific product in your ad and then drop your visitors onto your home page, they may feel discombobulated," he writes. Test your landing pages using Google Analytics, and consider using videos to make them more interesting.

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