Can you out-innovate your business rivals?

04/11/2013 | 15Inno.com (Denmark)

It used to be obvious that the best innovations were aimed at negating or beating competitors, writes Stefan Lindegaard. What's less obvious today is identifying who those rivals are in present and future. "I don't think it has [ever] been more challenging to innovate than today," Lindegaard writes.

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15Inno.com (Denmark)

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