How to run a sprawling post-Soviet conglomerate

04/11/2013 | Knowledge.Insead.edu

As deputy CEO for human resources of Russia's Basic Element conglomerate, Victoria Petrova has to manage 250,000 global employees spread across six industries, many of whom are still wrestling with the transition from the Soviet industrial model. Doing so requires hard work, honesty and conviction, Petroya says. "I try to bring the organization to the peak of its efficiency, and each person in the organization to the peak of his or her effectiveness," she explains.

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