Unilever to launch Fruttare Fruit Bars

04/11/2013 | Billboard.com

Unilever is debuting Fruttare Fruit Bars with a first-time sponsorship of Coachella, as well as an original song to be composed by Ne-Yo and Cher Lloyd based on lyrics submitted through social media. The fruit bars have been available in other countries since the 1980s.

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