United CFO responds to Branson remarks

04/11/2013 | CNBC

United Continental addressed remarks by Virgin founder Richard Branson over what he called an airfare war for the West Coast between United and Virgin America. "Any time a competitor comes into your market and they lower fares to stimulate demand, we're going to match those fares," said John Rainey, the executive vice president and CFO of United Continental. "And to the extent that demand has increased, we're going to increase supply."

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