IAB Insights panel is added to Digital Content NewFronts agenda

04/11/2014 | Adweek

IAB's NewFronts Insights panel has been added to the list of events for Digital Content NewFronts, in addition to presentations by PBS Digital Studios and Endemol Beyond. The IAB event will center on viewer interactions with video. "It's important to IAB that we balance the [event's] glitz with the tangible reality of the immense opportunity original digital video presents to advertisers," IAB's Julie Van Ullen said.

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