Total Gym's mobile chat option rounds out TV experience

04/11/2014 | MobileCommerceDaily.com

Online chats through Total Gym Fitness' mobile site are proving a valuable complement to its TV infomercials as "an initial touch point," said Joe Crowley, vice president of marketing at American Telecast. "Somebody can be at home watching TV, they see our infomercial, their mobile phone is right there, they pick it up and they come to our website," Crowley said.

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