Analysis: Sandwich wars heat up

04/12/2004 | Nation's Restaurant News (free registration)

Restaurant marketing analyst Gregg Cebrzynski writes Arby's latest ads, which specifically promote its freshly sliced meat over Subway's, hits the mark because it takes on Subway and achieves product differentiation. He also calls a free-standing insert from Quiznos the best ad of this type in years.

View Full Article in:

Nation's Restaurant News (free registration)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY