Analysis: Sandwich wars heat up

04/12/2004 | Nation's Restaurant News (free registration)

Restaurant marketing analyst Gregg Cebrzynski writes Arby's latest ads, which specifically promote its freshly sliced meat over Subway's, hits the mark because it takes on Subway and achieves product differentiation. He also calls a free-standing insert from Quiznos the best ad of this type in years.

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