Frozen desserts: A review of the market

04/12/2004 | Prepared Foods

As the frozen dessert category faces competition from in-store bakeries and other ready-to-eat options, it must strive to distinguish itself. A report from Mintel International Group details the state of the market and where it's headed. Among the highlights: Kraft Foods leads the segment followed by Schwan, and innovations, such as Kraft's flavored Cool Whips, are driving the market.

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