Do celebrity shills help or hurt?

04/12/2005 | Inc. online (free registration)

A famous spokesperson is not a panacea for every marketing woe, but sometimes a celebrity -- especially a B-list personality -- can be a surprisingly affordable and effective messenger. Media professor Jeff Stein says: "It's nice to see the celebrities we grew up with aging and now speaking to us with products that affect us at these stages in our lives."

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Inc. online (free registration)

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