Live programming may be silver bullet against DVRs

04/12/2005 | Advertising Age (tiered subscription model)

Speaking at the National Cable & Telecommunications Association's conference in San Francisco last week, News Corp. president Peter Chernin said the Fox network was combating DVR users' urge to fast-forward with "live sports, live news, live events." Chernin suggested that the price of advertising on live broadcasts and event programming is bound to go up in a DVR world.

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