Marketers pitch snacks to the grown-up sweet tooth

04/12/2005 | Wall Street Journal, The

As legislators and advocacy groups take steps to promote federal regulation of children's advertising, companies that manufacture sweetened cereals, candy and snack foods are looking for noncontroversial ways to get their advertising messages into the marketplace. Interstate Bakeries, which markets Twinkies and other snack pastries under the Hostess brand, increasingly is targeting its advertising at adults, who, research shows, comprise the majority of its customers.

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