Nike logo big winner at golf's Masters

As a bit of unscripted product placement, Tiger Woods' slow-rolling chip shot, prominently depicting the company's trademark swoosh, at the 16th hole of the two-man playoff round at the Masters was a hole-in-one for Nike. The question now for Nike is whether to incorporate the moment into its advertising, or just let the visual take its place in golf lore.

View Full Article in:

Wall Street Journal (tiered subscription model), The · New York Post

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY