Nike logo big winner at golf's Masters

As a bit of unscripted product placement, Tiger Woods' slow-rolling chip shot, prominently depicting the company's trademark swoosh, at the 16th hole of the two-man playoff round at the Masters was a hole-in-one for Nike. The question now for Nike is whether to incorporate the moment into its advertising, or just let the visual take its place in golf lore.

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Wall Street Journal (tiered subscription model), The · New York Post

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