"Sex" star to promote lo-cal pina colada

04/12/2005 | Advertising Age (tiered subscription model)

"Sex and the City" star Kim Cattrall will serve as spokeswoman for Bacardi USA's print promotion for its Island Breeze beverage, a 36-proof, 68-calorie rum drink the distiller plans to market to women. A Bacardi Global Brands executive said the new line has "a functional benefit that is highly relevant to females."

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