Analysis: Is Lenovo ditching I.B.M. brand too soon?

04/12/2006 | NYTimes.com

When Chinese computer company Lenovo purchased the personal computer division of I.B.M., it was assumed that the company's totemic brand value was part of the deal. But Lenovo, which is targeting small and mid-sized businesses instead of home users, is moving away from the I.B.M brand sooner than most observers expected.

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