Analysis: Is Lenovo ditching I.B.M. brand too soon?

04/12/2006 |

When Chinese computer company Lenovo purchased the personal computer division of I.B.M., it was assumed that the company's totemic brand value was part of the deal. But Lenovo, which is targeting small and mid-sized businesses instead of home users, is moving away from the I.B.M brand sooner than most observers expected.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Vice President, Public Relations
iCrossing, Inc.
San Francisco, CA
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO