Starwood enters blogosphere with TheLobby.com

04/12/2006 | Wall Street Journal (free content), The

Starwood Hotels & Resorts Worldwide is entering the world of blogging with its own new Web log, called TheLobby.com. The site is directed to members of the Starwood Preferred Guest loyalty program, and while experts say blogs are not a traditional PR environment where feedback isn't accepted, the Starwood site does not yet have a place for readers to offer their own comments.

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Wall Street Journal (free content), The

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