Debunking myths about CRM

04/12/2009 |

David Taber's list of five common preconceived notions about and other customer-relationship management systems is intended to aid chief information officers in communicating with their CEOs, but why not get a head start? Among the common misconceptions about CRM software is that its value comes from the technology itself, Taber writes, when it fact it comes from how it is deployed.

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