How nonprofits turbo-charge their social campaigns

04/12/2010 | Mashable

To take your social-marketing efforts to the next level, take a lesson from mega-charity events such as Twestival and Tweetsgiving, suggests Geoff Livingston. These nonprofit events generate major buzz -- and raise big bucks -- by harnessing the "long tail," using social tools to seek small but tangible contributions from a vast cloud of supporters, experts note.

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