Nielsen: Out-of-home viewership rivals TV networks

04/12/2010 | New York Times (tiered subscription model), The

Nielsen, in a new study of viewership on out-of-home networks in movie theaters, gas stations and other venues, has found that 10 such networks in a month generated more ad "exposures" than all of the top 20 prime-time TV shows in a week. But some agencies and TV networks criticized Nielsen's methodology, saying the count didn't accurately measure the different demographics for each out-of-place setting.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO