Report: Google has fallen short in expanding reach beyond search

04/12/2010 | Adweek

Although Google in the past few years has tightened its grip on the search ad market, the online giant has had mixed success in its drive to similarly dominate the display, mobile, social, traditional media and video segments, according to this report. "A large part of the problem is the simple fact that ... to many consumers and even advertisers, search is Google and Google is search," write Brian Morrissey and Mike Shields.

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