Will Tiger's risky TV ad get him back to the marketing green?

04/12/2010 | Advertising Age (tiered subscription model) · Adweek

Nike's "Earl & Tiger" TV spot, in which golfer Tiger Wood's late father seemingly offers words of advice to his son, is generating much buzz and some criticism. The ad in less than two days garnered more than 2.2 million online hits, generated 6,700 comments and inspired more than 40 parodies. Some ad executives praised the Wieden & Kennedy spot for being "bold and gutsy," while others said it made Woods look "pathetic."

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Advertising Age (tiered subscription model) · Adweek

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