3 ways to know whether your innovation program is up to par

04/12/2011 | InnovationManagement.se (Sweden)

Companies that have successful innovation programs share three basic traits, writes Erik Roscam Abbing. They're deeply attuned to their customers' needs, they have a realistic sense of their own strengths and weaknesses and they're capable of finding synergies between the two. "They have a knack for finding the sweet spot between what makes them unique and what their customer really values," Abbing writes.

View Full Article in:

InnovationManagement.se (Sweden)

Published in Brief: