Bipartisan bill is introduced for opting out of Web-data usage

04/12/2011 | Internet Retailer

Sens. John Kerry, D-Mass., and John McCain, R-Ariz., introduced a bill that would let consumers opt out of online tracking, usage and storage of personally identifiable information. The legislation would give the Federal Trade Commission authority to enact rules that would give consumers more control over how their Web-browsing data are used by marketers and online merchants.

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