How to turn customers into lead generators

04/12/2011 | Duct Tape Marketing

Happy customers are the best driver of new leads, and John Jantsch offers six ways to "draw your customers close enough to turn them into committed partners." Follow up personally, offer networking and publishing opportunities and bring them together in groups big and small, he writes. The goal is to create real benefits, because customers "must get something in return for their commitment."

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