Virgin America touts "hip, innovative and fresh" passenger experience

04/12/2011 | AOL Travel

With its "Breath of Fresh Airline" advertising and marketing campaign, Virgin America is employing a campaign to reinforce its personality as young and fresh. "From the start, Virgin America's mission has not only been to fight for the consumer but to bring the style and fun back to air travel," said Porter Gale, vice president of marketing at Virgin America. Read Virgin America news release.

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