Advertisers, networks ride Titanic's long wake

04/12/2012 | New York Times (tiered subscription model), The

Advertisers are fueling the television audience's continued fascination with the Titanic disaster. Among those signed on to sponsor or host various programs exploiting the centennial of the fateful cruise are Acura, CBS, Walt Disney, Gannett, Geico, News Corp. and Time Warner. Ambitious projects include a commemorative e-book by the Los Angeles Times and movie channels showing a host of Titanic-related fare. "It could be a titanic Titanic weekend,” said National Geographic Society's David Lyle.

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New York Times (tiered subscription model), The

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