Atlantic City, N.J., group plans $20M campaign to draw tourists

04/12/2012 | Crain's New York Business

Nonprofit group Atlantic City Alliance is launching a $20 million marketing campaign aimed at promoting the New Jersey city's nongaming tourist attractions to leisure travelers. Carrying the tagline "Do Anything. Do Everything," the initiative will include advertisements in major cities. "We have to reposition Atlantic City as a tourism destination," said Liza Cartmell, president of the alliance.

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