Can SkipIt save the digital video ad industry?

04/12/2012 | ClickZ

Much of the online advertising industry is built around a strategy of annoying Web users and interrupting them with unwanted messages, writes Dax Hamman. That's where SkipIt comes in: The service lets users pay a few cents to skip pre-roll video ads, guaranteeing publishers a revenue stream while ensuring that advertisers aren't paying to promote themselves to unreceptive audiences.

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