Can SkipIt save the digital video ad industry?

04/12/2012 | ClickZ

Much of the online advertising industry is built around a strategy of annoying Web users and interrupting them with unwanted messages, writes Dax Hamman. That's where SkipIt comes in: The service lets users pay a few cents to skip pre-roll video ads, guaranteeing publishers a revenue stream while ensuring that advertisers aren't paying to promote themselves to unreceptive audiences.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA